For more than a decade, Google has reigned supreme as the main gateway to online information.
But with consumers increasingly accessing the Internet through specialized apps on smartphones like Apple’s iPhone, Google’s Web search engine could be at risk of playing a smaller role in the Internet’s next phase.
Google co-founder Sergey Brin has an answer: Make apps searchable.
On the sidelines of the press event in San Francisco to unveil Google Instant on Wednesday, Brin offered some thoughts on the future of apps and search.
“I do think with respect to apps, it would be nice to adopt some kind of URL conventions, so that even content within apps is in fact searchable, and I think that it would be nice to adopt some kind of standard in that respect, and that would benefit all search engines and all users.”
Has Google had talks with any organizations about making this happen?
“I don’t think we’ve pushed too far yet, because typically most of the apps that do surface content are usually reflections of websites today anyway. But if there starts to be more unique content in apps, I think that would be a nice thing.”
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